NEON PULSE ARCHIVE

McDonalds

Catalog / brands

53 SPOTS1980s–2004

YearSpotLen
1980s

McDonald's - 'We Shall Eat McNuggets' Churchill Parody - Vintage 1983 TV Commercial

McDonald's introduces two new Chicken McNugget sizes, a nine and a 20, and parodies a wartime speech: 'We shall eat McNuggets on the beaches... we shall eat them at McDonald's.'

:29
1980s

McDonald's - Big Mac 'Leader of the Pack' - Teens at the Drive-In - Vintage 1983 TV Commercial

Teens gather at the drive-in for a Big Mac in this McDonald's spot built around 'Leader of the Pack' and 'McDonald's & You'.

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1980s

McDonald's - Chicken McNuggets Now in 9 and 20 Piece Sizes - Vintage 1983 TV Commercial

McNugget mania grows as McDonald's adds a big nine and an even bigger 20 McNugget size, alongside the hot mustard, sweet and sour, honey and barbecue sauces.

:30
1980s

McDonald's - Vintage 1988 TV Commercial

A 1988 McDonald's television commercial. A 44-second spot from the late-1980s peak of McDonald's American advertising, when 'Good Time, Great Taste, McDonald's' was the brand's tagline.

:44
1980s

McDonald's Christmas Chicken McNuggets - 1988 TV Commercial

A 1988 McDonald's holiday-themed television commercial for Chicken McNuggets. A Christmas-season spot from the late-1980s peak of McDonald's American advertising.

:30
1980s

McDonald's Quarter Pounder and Fries - America's Meat and Potatoes - Vintage 1984 TV Commercial

McDonald's pitches the Quarter Pounder with cheese and large fries as an all-American meal for only $1.95.

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1986

McDonald's 'I'll Be Glad When I'm Done' Piano Recital - Vintage 1986 TV Commercial

A kid dreads his piano recital until the promise of McDonald's after — 'oh, I wish I were already there, instead of here, playing this song.' A full 60-second story spot from the 'good time for the great taste' era.

:61
1989

McDonald's - Country Style McChicken - 'Come and Get It' - Vintage 1989 TV Commercial

A second McDonald's Country Style McChicken spot, with a 'come and get it' call to the table.

:30
1989

McDonald's - New Country Style McChicken - 'Homegrown Ways' - Vintage 1989 TV Commercial

McDonald's introduces the new Country Style McChicken, with a voice recalling 'those homegrown ways'.

:30
1989

McDonald's Salads - Mike Ditka - 3 New Dressings - Vintage 1989 TV Commercial

Mike Ditka and a cartoon couple promote McDonald's salads and three new dressings.

:15
1990s

McDonald's $0.39 Daily Double - 1997 TV Commercial

A 1997 McDonald's commercial promoting the 'Daily Double' burger at a $0.39 price point.

:14
1990s

McDonald's $1.99 Happy Meal - 1997 TV Commercial

A 1997 McDonald's commercial promoting the Happy Meal at a $1.99 price point.

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1990s

McDonald's - Field of Dreams Movie Sale Promo - 1997 TV Commercial

A 1997 McDonald's commercial promoting a home-video sale tie-in featuring 'Field of Dreams,' the 1989 baseball drama.

:15
1990s

McDonald's 101 Dalmatians Movie Poster Offer - Vintage 1996 TV Commercial

A free 101 Dalmatians movie poster with any McDonald's purchase — 'they're really cool and going fast.'

:30
1990s

McDonald's Grant Hill's 'Weakness' - Vintage 1997 TV Commercial

Grant Hill's weakness takes center court — McDonald's fries. 'Did somebody say McDonald's?'

:30
1990s

McDonald's Wishes - Cabbage Patch & Tonka Toys - 1997 TV Commercial

A 1997 McDonald's holiday commercial promoting Happy Meal toy tie-ins with Cabbage Patch Kids and Tonka.

:30
1991

McDonald's McLean Deluxe - Another First - 91% Fat Free - Vintage 1991 TV Commercial

McDonald's introduces the McLean Deluxe hamburger, advertised as 91% fat free.

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1991

McDonald's McLean Deluxe Explodes Another Myth - 91% Fat Free - Vintage 1991 TV Commercial

McDonald's McLean Deluxe 'explodes another myth' as a 91% fat free hamburger.

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1993

McDonald's - Michael Jordan One-on-One - NBA Fantasy - Vintage 1993 TV Commercial

McDonald's NBA Fantasy spot featuring a one-on-one game with Michael Jordan.

:30
1993

McDonald's Double Plays - 'Who's on First?' - Vintage 1993 TV Commercial

Who's on first? Two double cheeseburgers in McDonald's Double Plays.

:30
1993

McDonald's NBA Fantasy Pack - Fantasy Contract Sweepstakes - Vintage 1993 TV Commercial

McDonald's NBA Fantasy Pack spot with a fantasy contract promotion. Entries are due by 4/1/93.

:30
1994

McDonald's 'Showdown' Sequel - 'One Year Later' - Basketball in Space - Vintage 1994 TV Commercial

A sequel to the McDonald's basketball 'Showdown' spot, opening 'One Year Later...': 'First one to miss watches the winner eat two Big Macs.' The trick shots - off the scoreboard, through the window, 'nothing but net' - carry on into space with two spacesuited players, ending on 'What you want is what you get at McDonald's.' One continuous 60-second spot.

:60
1994

McDonald's 'Yo Dwayne… Big Mac' - World Cup USA '94 - Something in the Air - 1994 TV Commercial

'Yo Dwayne!' - a Big Mac, with McDonald's as a sponsor of World Cup USA '94. Something's in the air.

:30
1994

McDonald's - $1.79 Sausage Biscuit Meal - 'Worth Getting Up For' - Vintage 1994 TV Commercial

'Find it tough getting out of bed?' A hot sausage biscuit, crisp hash browns and a steaming small coffee for just $1.79, plus four other breakfast extra value meals. 'What you want is what you get at McDonald's today.'

:30
1994

McDonald's - Ronald McDonald Magic Ring Jingle - Vintage 1994 TV Commercial

A 15-second McDonald's spot with Ronald McDonald and a magic-ring jingle.

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:15
1994

McDonald's Chicago World Cup Hat - $5.99 With Food Purchase - Vintage 1994 TV Commercial

They've come to Chicago - a limited edition Chicago World Cup hat for $5.99 with food purchase at McDonald's. A Chicago-area local spot.

:30
1994

McDonald's Egg McMuffin 'Puddle Jumper' - Captain Wilson, 17th for Takeoff - 1994 TV Commercial

Captain Wilson's puddle jumper is 17th for takeoff - time for an Egg McMuffin.

:30
1994

McDonald's Essay Contest - 'When I'm a Parent' - First-Place Winner - Vintage 1994 TV Commercial

A girl reads her first-place essay, 'When I'm a Parent': working all day, spending time with your kids and 'taking them places like McDonald's for a Happy Meal so they feel special.' She closes with 'I want to be just like my daddy.'

:30
1994

McDonald's Happy Meal - Bobby's World Snap-On Park Toys - Vintage 1994 TV Commercial

McDonald's Happy Meal offers Bobby's World snap-on park toys, with a 'weekday afternoons on Fox' tag.

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:15
1995

McDonald's All-Star Showdown - Michael Jordan's McBacon Deluxe (15s) - Vintage 1995 TV Commercial

Michael Jordan's McBacon Deluxe in the All-Star Showdown at McDonald's.

:15
1995

McDonald's NBA / Looney Tunes All-Star Cups - Charles and Taz (15s) - Vintage 1995 TV Commercial

Charles Barkley and Taz on an NBA/Looney Tunes All-Star cup - free with a Super Size at McDonald's.

:15
1997

McDonald's French Fries - 'The Great Pretender' - Burger King Fries Test Spoof - 1997 TV Commercial

A spoof of the Burger King new-fries taste test to 'The Great Pretender' - there's only one world-famous fry. McDonald's French Fries, America's favorite.

:30
1997

McDonald's NBA - 'An Incredible String of Coincidences' - 2 Egg McMuffins for $2 (15s) (1997)

An incredible string of coincidences - two Egg McMuffins for $2 at McDonald's.

:15
1998

McDonald's 'Two Combo Meals Under Two Bucks' - Seinfeld Finale Night Commercial (1998)

A Chicago 'second city' spot: 'Maybe it's because we got two combo meals under two bucks every day at McDonald's' - the Daily Double and Golden Filet-O-Fish combos for $1.99.

:30
1999

McDonald's 'Future Teacher, Future Software Tycoon' Crew - Did Somebody Say McDonald's? (1999)

The crew behind the counter: a future second-grade teacher, a future software tycoon, a future grandmother - did somebody say McDonald's?

:30
1999

McDonald's 'Someone Stole Your Fries' - Boxing Corner, Did Somebody Say McDonald's? (1999)

Son, you got to dig deep - someone stole your fries. It was him. Did somebody say McDonald's?

:30
2000

McDonald's 'Can You See Yourself at McDonald's?' - We Love to See You Smile - 2000 TV Commercial

Can you see yourself at McDonald's? We're doing everything we can to make sure you do. We love to see you smile.

:30
2000

McDonald's Dinosaur Hatch, Match & Win - Boy and Poodle 'You Win!' - Vintage 2000 TV Commercial

A boy, a poodle and McDonald's Dinosaur Hatch, Match and Win - 'You win!'

:30
2000

McDonald's Olympic 'Taste Trials' Instant-Win Game - We Love to See You Smile - 2000 TV Commercial

Play the Olympic Taste Trials instant-win game at McDonald's - we love to see you smile.

:30
2000

McDonald's and Disney's Dinosaur - Hatch Match Game - Boy and Poodle - Vintage 2000 TV Commercial

McDonald's promotes its Hatch Match game tied to Disney's Dinosaur, with a boy and a poodle.

:30
2000

McDonald's x Disney's 'Dinosaur' Hatch, Match & Win - $1 Million, Hawaii - 2000 TV Commercial

Disney's Dinosaur at McDonald's: Hatch, Match and Win - $1 million and a trip to Hawaii.

:30
2000

McDonald's x Disney's 'Dinosaur' Hatch, Match & Win - Win a Ford Excursion - 2000 TV Commercial

Disney's Dinosaur at McDonald's: Hatch, Match and Win - a Ford Excursion among the prizes, with the Crispy Chicken sandwich.

:30
2001

McDonald's - Kids' NBA Team, 'If We Win We Go to McDonald's' - Vintage 2001 TV Commercial

A kids' basketball team cheers 'Hey, if we win we go to McDonald's' in this NBA-season McDonald's spot.

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2002

McDonald's '100% Pure Beef' - Vintage 2002 TV Commercial

A lot can be said about the fact we only use 100% pure beef in our burgers. Usually a mouthful.

:15
2002

McDonald's 'Cool, Creamy, Smooth, Dreamy' Dessert - Vintage 2002 TV Commercial

Your dessert is waiting just around the corner at McDonald's.

:15
2002

McDonald's 'Does He Catch It?' - Super Bowl XXXVI Pregame Commercial (2002)

At a muddy youth-football game a small boy in a helmet goes for a catch while his dad watches: 'Does he catch it? Or doesn't he? ... Does it matter?' The two end up laughing over fries at McDonald's, and the golden arches end card reads 'smile.'

:30
2002

McDonald's - 2 for $2 Sausage McMuffin - Police Car Gag - Vintage 2002 TV Commercial

A voice from a police car pulls a driver over and directs them into McDonald's, where two dollars buys two Sausage McMuffins with egg, two sausage biscuits with egg, or one of each.

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2002

McDonald's - Egg McMuffin - Grade A Egg, Ends with a Smile - Vintage 2002 TV Commercial

McDonald's Egg McMuffin made with a Grade A egg, ending with a smile.

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:15
2002

McDonald's - Grilled Chicken Flatbread Sandwich - Vintage 2002 TV Commercial

McDonald's introduces its Grilled Chicken Flatbread Sandwich.

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:15
2002

McDonald's - It's Not Unusual (Tom Jones) - Brian Urlacher - Vintage 2002 TV Commercial

McDonald's spot set to It's Not Unusual by Tom Jones, with Brian Urlacher identified by an on-screen super and the line "Only at McDonald's."

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2002

McDonald's Big Mac '80 Countries, They All Say the Same Thing' (15s) - Vintage 2002 TV Commercial

In 80 countries they all say the same thing about the Big Mac - McDonald's, an Olympic partner at Salt Lake 2002.

:15
2002

McDonald's Egg McMuffin 'Now That's a Good Team' (15s) - Vintage 2002 TV Commercial

The Egg McMuffin: now that's a good team. McDonald's, an Olympic partner.

:15
2004

McDonald's 'I'm Lovin' It' - 'Since I Don't Cook, I'll Just Rock to the Beat' - 2004 TV Commercial

'Is this the place to eat? Since I don't cook, I'll just rock to the beat' - McDonald's first-season I'm lovin' it campaign.

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