NEON PULSE ARCHIVE

Budweiser

Catalog / brands

28 SPOTS1989–2003

YearSpotLen
1989

Bud Light - Spuds MacKenzie - Western - Vintage 1989 TV Commercial

Spuds MacKenzie stars in a western-themed Bud Light spot.

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1989

Budweiser - Rolling Stones Tour Promo - 'Coming Soon' - Vintage 1989 TV Commercial

Budweiser tie-in spot with concert footage and the Budweiser logo promoting the coming Rolling Stones tour.

:30
1990s

Bud Dry - 'Why Ask Why? Try Bud Dry' - Vintage 1991 TV Commercial

Budweiser's Bud Dry asks 'Why can't life be like beer commercials?' and answers with the tagline 'Why ask why? Try Bud Dry.'

Budweiser not on YouTube yet
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1998

Budweiser 'The Water Must Be Cold' - Seinfeld Finale Night Commercial (1998)

A surfer walks a sunny beach toward the water: 'The water must be cold.' Then the tag: 'All natural and proud of it. Budweiser.'

:30
1999

Anheuser-Busch Clydesdales Heritage - Super Bowl XXXIII Commercial (1999)

August Busch tells how Prohibition nearly broke the company — and how the first eight-horse hitch of Clydesdales celebrated its end.

:29
1999

Bud Light 'Creepy Mouse with the Goggles' - Super Bowl XXXIII Commercial (1999)

The goggled mouse is back in the apartment — can I hang here? Make it a Bud Light.

:26
1999

Bud Light Grocery Checkout - Super Bowl XXXIII Commercial (1999)

Short on cash at the register, the priorities are clear: 'Paper or plastic?' 'Make it a Bud Light.'

:32
1999

Budweiser Lizards 'Frogs Walk Into a Bar' - Super Bowl XXXIII Commercial (1999)

Louie explains why they got fired, complete with the worst frog joke ever told.

:31
1999

Budweiser Lizards 'We Got Canned' - Super Bowl XXXIII Commercial (1999)

Louie and Frankie learn the frogs got the boot — 'now how is that supposed to sell beer?'

:30
2000

Bud Light 'The Human Cotton Ball' Circus Countdown - Vintage 2000 TV Commercial

A circus countdown for 'the human cotton ball' - Bud Light.

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2001

Budweiser 'What Are You Doing?' - Whassup Parody (2001)

Preppy Brad and Chad answer the phone watching the market recap and drinking an import — Budweiser's own send-up of Whassup.

:30
2001

Budweiser True - Men on Phones, 'You Took Care of That Thing, Right?' - Vintage 2001 TV Commercial

A chain of men on phones keeps asking 'You took care of that thing, right?' and ends on 'Budweiser TRUE.' with a budweiser.com tag.

Budweiser not on YouTube yet
:19
2002

Bud Light 'Go Get One, Boy' (Hawk) - Super Bowl XXXVI Commercial (2002)

From a high-rise apartment a young man shows two women his trained hawk ('Go get one, boy'), and it dives onto a sidewalk cafe below and scatters the diners. It comes back with something other than a beer: 'Ooh, that's a first.'

:30
2002

Bud Light 'Robobash' - Super Bowl XXXVI Commercial (2002)

In this parody of TV robot combat, the Robobash champion faces a little wooden-crate contender, "Mini Fridge." The crate opens to show a Bud Light ("Lock on"), and the big robot goes after it and gets taken apart. "Oh, no mercy!"

:30
2002

Bud Light 'Satin Sheets' - Super Bowl XXXVI Commercial (2002)

'Honey, I've got the black teddy on... and I put the satin sheets on the bed' gets only a mumble from the couch, but 'I've got cold Bud Light' sends him racing upstairs. He dives onto the satin sheets, slides straight out the window and lands in the neighbors' yard in his underwear.

:30
2002

Bud Light 'So How Much?' - Super Bowl XXXVI Commercial (2002)

At a nightclub bar a shy guy parrots the pickup lines his friend in glasses feeds him ('Hi, I'm Paul, and you have beautiful eyes'), until he also repeats the friend's 'So how much?' and the woman looks shocked. 'Make it a Bud Light.'

:30
2002

Bud Light - 'Bartender, 20 Bud Lights' - Make It a Bud Light - Vintage 2002 TV Commercial

A bar customer orders 20 Bud Lights: 'Make it a Bud Light.'

Budweiser not on YouTube yet
:30
2002

Bud Light - 'Let's Play The Stranger' - The French Maid - Vintage 2002 TV Commercial

Let's play The Stranger - a French maid and a Bud Light.

:30
2002

Budweiser 'Clydesdales Bow to the Manhattan Skyline' - Super Bowl XXXVI Commercial (2002) (60s)

No words, only music: the Budweiser Clydesdales pull the red wagon from a snowy farm barn, through a small town and across the Brooklyn Bridge. Then they stop facing the lower Manhattan skyline and the Statue of Liberty, and bow.

:60
2002

Budweiser 'Eat a Beer?' Freshness - Vintage 2002 TV Commercial

Fresh beer is just like fresh bread. Beer is a food product — Budweiser brewmasters on freshness. True.

:30
2002

Budweiser 'How You Doing?' - Super Bowl XXXVI Commercial (2002)

A cowboy-hatted Texan who just got in today tells his story in a New York bar, and when the bartender asks 'You want a beer?' he says 'I want a Bud'. The regulars keep greeting him with 'How you doing?' until he is saying it himself.

:30
2002

Budweiser 'Our Love Shines Like a Beacon' - Super Bowl XXXVI Commercial (2002)

She spends ages in the greeting-card aisle reading card after card ('Our love shines like a beacon'), while he grabs one off a convenience-store rack in seconds. At dinner they trade cards: 'It's perfect.'

:30
2002

Budweiser 'Thank You for 125 Years' - Super Bowl XXXVI Commercial (2002)

The brewery clock tower, an archive photo of Adolphus Busch, and August A. Busch III and August A. Busch IV on the family legacy mark 125 years since 'Adolphus Busch started making Budweiser.' The spot closes on 'Five generations later, we couldn't be more proud to be America's favorite beer... This Bud's for you.'

:30
2002

Budweiser 'True' Dinner Table - 'That Dog Had Rabies' - Vintage 2002 TV Commercial

Around the dinner table: 'Hey Stan, remember that golden retriever... didn't that dog have rabies?' 'I still have him.' Budweiser - True.

:30
2002

Budweiser Dale Earnhardt Jr. 'Where Exactly Do You Live?' - Super Bowl XXXVI Commercial (2002)

Dale Earnhardt Jr. is the designated driver, and his passengers steer him all over town ('Make a right on Havermeyer... Make a left on Jackson') until 'Dude, where exactly do you live?' gets the answer 'Right back by the bar.' The super reads 'Everyone who designates a driver deserves a victory lap.'

:30
2002

Budweiser True 'Born On Date' - 'Maybe They Don't Want You to Know When It Was Brewed' (2002)

Maybe they don't want you to know when it was brewed. We do. Budweiser's born-on date - drinkfresh.com.

:30
2002

Budweiser True 'We Got a Couple Runners' - How Fresh Is That Beer? - Vintage 2002 TV Commercial

How fresh is that beer? A couple of delivery guys make a run for it - maybe they don't want you to know when it was brewed. drinkfresh.com.

:30
2003

Bud Light 'Through the Vent' - Neighbor and the Naughty Dog - Vintage 2003 TV Commercial

A man overhears his neighbor through the wall vent, crawls through the duct and crashes through her ceiling - she was only scolding her dog. Make it a Bud Light.

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