24 SPOTS1990s–2004
| Year | Spot | Len |
|---|---|---|
| 1990s | American Express 'How May I Help You?' - Vintage 1996 TV CommercialAmerican Express customer service montage — flights to Taipei, travelers cheques, medicine sent to the hotel, Membership Rewards points, financial advisors. 'Talk to me.' | :30 |
| 1991 | American Express Travelers Cheques - 100th Anniversary - Don't Leave Home Without Them (1991)American Express Travelers Cheques mark their 100th anniversary: 'Don't leave home without them.' American Express not on YouTube yet | :30 |
| 1994 | American Express - 'Charge Against Hunger' - $5 Million - Vintage 1994 TV Commercial'There are millions of hungry people in this country. Fortunately, there are also millions of American Express card members.' Help raise $5 million by December 31st - the Charge Against Hunger is on again this holiday season. | :15 |
| 1994 | American Express Card - Club Med Founder Gilbert Trigano, Paradise Beach (30s) - 1994 TV CommercialClub Med founder Gilbert Trigano - his signature written in the sand of a tropical beach - on using the American Express Card. | :30 |
| 1995 | American Express - Proud to Support Public Television, Vicuna and Salad Spot (1995)An American Express spot expressing pride in supporting public television, teasing programs about what makes a vicuna spitting mad and what makes a salad truly spectacular. American Express not on YouTube yet | :30 |
| 1997 | American Express - 'Live From Aisle 4' - The One-Millionth Shopper (60s) - 1997 TV CommercialLive from aisle 4 - the supermarket's one-millionth shopper and the American Express Card. | :60 |
| 1997 | American Express - Jerry Seinfeld's 'Perfect Pump' at the Gas Station (60s) - 1997 TV CommercialClassic over-squeeze... perfect pump, $20.37. Even at the gas station, you can do more with the American Express Card. The 60-second version. | :60 |
| 1997 | American Express - The Woman Who Fell Off the Cruise Ship (60s) - Vintage 1997 TV CommercialA woman falls off a cruise ship - you can do more with the American Express Card. | :60 |
| 1998 | American Express 'Magic Johnson' - Seinfeld Finale Night Commercial (1998)'A breath of fresh air flew into the NBA when a 19-year-old kid made his debut.' The card is embossed 'MAGIC JOH...' beside a Lakers Johnson 32 jersey. 'Do more.' | :30 |
| 1998 | American Express Vacations - Nassau & Paradise Island - 'Multiple Personalities' (1998)'The multiple personalities of Nassau and Paradise Island,' with snorkeling and beach scenes. 'Call your travel agent or American Express Vacations at 1-800-963-AMEX.' | :30 |
| 1999 | American Express 'No Preset Spending Limit' - Apply Now (60s) - Vintage 1999 TV CommercialOver the limit on a Visa at the car rental counter - the American Express card has no preset spending limit. Apply now: 1-877-496-0568. Do more. | :60 |
| 1999 | American Express 'Ta-Ta Tinseltown' Wilderness - Super Bowl XXXIII Commercial (1999)A sitcom star trades Hollywood for the wilderness — and a wolf — in AmEx's 60-second story spot. | :60 |
| 1999 | American Express - Double Membership Rewards at the Drugstore (60s) - Vintage 1999 TV CommercialA comedian earns double Membership Rewards points at the drugstore with the American Express Card. | :60 |
| 1999 | American Express - Jerry Seinfeld from America in London - 'Seventh Inning Stretch?' (1999)Jerry Seinfeld from America, lost in London slang - 'what is this, the seventh inning stretch?' - with the American Express Card. | :30 |
| 1999 | American Express - Superman and the Forgotten Wallet - 'You Can Do More' - 1999 TV CommercialSuperman and a comedian on the street - a forgotten wallet. You can do more with the American Express Card. | :30 |
| 1999 | American Express - The Gas Station 'Classic Over-Squeeze' - Do More - Vintage 1999 TV CommercialThe classic over-squeeze and the perfect pump at the gas station - do more with American Express. | :30 |
| 1999 | American Express - The Millionth Shopper - Double Membership Rewards at the Supermarket (1999)A comedian is the supermarket's millionth shopper - double Membership Rewards points on groceries with the American Express Card. | :30 |
| 2000 | American Express 'Apply by Phone' Testimonials - 'I Paid With My Visa… Over My Limit' (60s) (2000)'I paid with my Visa... over my limit.' American Express: no preset spending limit, Membership Rewards and 1,700 travel service locations. Call 1-800-235-4600. Do more. | :60 |
| 2000 | American Express OPEN: The Small Business Network - '96% of All Exporters' - 2002 TV Commercial96% of all exporters are small businesses - American Express OPEN: The Small Business Network. | :30 |
| 2000 | American Express OPEN: The Small Business Network - 'They Are the Pistons' - 2002 TV CommercialSmall businesses - they are the pistons. American Express OPEN: The Small Business Network. | :30 |
| 2000 | Blue from American Express - Rate Frozen at 0%, Bid on VIP Passes (60s) - Vintage 2002 TV CommercialBlue from American Express - an intro rate frozen at 0%, bid on VIP passes, and the smart chip. 1-800-600-BLUE. | :60 |
| 2002 | American Express Membership Rewards - 'Make Life Rewarding' - Vintage 2002 TV CommercialAmerican Express promotes Membership Rewards under the tagline 'Make life rewarding.' American Express not on YouTube yet | :30 |
| 2004 | American Express 'Paid With My Visa… Over My Limit' - Apply by Phone (60s) - 2004 TV Commercial'I was hosting my first big business dinner and I paid with my Visa card. Turns out I was over my limit.' Apply for the American Express Card over the phone - 1-800-THE-CARD. Make life rewarding. | :60 |
| 2004 | Blue From American Express - 0% Intro Rate, 'Make Your Head Spin' Rewards (60s) - 2004 TV CommercialPresenting Blue from American Express - no annual fee, an introductory rate of 0%, then as low as 7.99% fixed, and a rewards program with so many choices it'll make your head spin. 1-800-600-BLUE. | :60 |