13 SPOTS1998–2002
| Year | Spot | Len |
|---|---|---|
| 1998 | Charles Schwab - 'What Type of Investor Am I?' - Howard, schwab.com - Vintage 1998 TV CommercialA Schwab customer identified on screen as Howard (dated 10/9/98) explains, 'I want answers now. If I get the information today I can act upon it.' He describes research reports, an alert if Home Depot drops below a set price, and buying or selling with a click, and says he is not the same type of investor he was at 30, 40 or 50. Online at schwab.com. | :30 |
| 1998 | Charles Schwab - Motorhome Couple Trades Stocks from a Utah Payphone - Vintage 1998 TV CommercialA traveling couple tell how they watched the business channel from their motorhome, then called Schwab from a payphone in Utah, with no phone modem to trade online, and bought the stocks they wanted. 'There was a feeling of exhilaration... those purchases have done well.' | :30 |
| 1999 | Charles Schwab 'Donna Helps Diane' Customer Testimonial - Vintage 1999 TV CommercialA Charles Schwab customer testimonial: Donna helps Diane. | :30 |
| 1999 | Charles Schwab - 'Don't You Wish Everybody Used Charles Schwab?' - Vintage 1999 TV CommercialDon't you wish everybody used Charles Schwab? No-load funds and a broker's Asian debt fund. | :30 |
| 1999 | Charles Schwab - The Patient on the Operating Table - 'Recommended It at 76' - 1999 TV CommercialA patient on the operating table hears his broker 'recommended it at 76, it's down to 52.' Charles Schwab. | :30 |
| 2000 | Charles Schwab 'What Rhymes With Elation?' with Ringo Starr - Vintage 2000 TV CommercialWhat rhymes with elation? Ringo Starr for Charles Schwab - schwabwelcome.com. | :30 |
| 2001 | Charles Schwab IRA Express 'Work Your Whole Life Away' - Vintage 2001 TV CommercialOpen an IRA with a few clicks — because who wants to work forever? | :30 |
| 2001 | Charles Schwab Mom's Peach Pie, Meatloaf and Laddered Munis - Vintage 2001 TV Commercial'When my son comes to visit, I like to prepare nice things for him... peach pie, my special meatloaf... and a nice bunch of mid-caps, small caps and laddered munis.' Wouldn't it be great if the person you trust most was your broker? A Schwab planning workshop, 1-800-9-SCHWAB. | :30 |
| 2001 | Charles Schwab WebShops with Cris Carter - Vintage 2001 TV CommercialCris Carter on a problem that can happen to someone you love: not knowing a bid price from an ask price. Schwab held over 10,000 WebShops. | :30 |
| 2002 | Charles Schwab 'Barry Bonds, It's Time' - Super Bowl XXXVI Pregame Commercial (2002)Barry Bonds takes batting practice alone at night in an empty stadium while the PA needles him: "Barry Bonds, it's time. It's time to walk into retirement." Bonds answers "Hank, would you cut it out already?" and the voice turns out to be Hank Aaron, All-time Home Run Leader, at the microphone. | :30 |
| 2002 | Charles Schwab 'Troy, Think Mutual Funds' - Super Bowl XXXVI Pregame Commercial (2002)In a dark den an older man tells a young man named Troy, 'if you don't get back in you're gonna regret it... think mutual funds, stay diversified.' The line 'Wouldn't it be great if the person you trust most was your broker?' leads to Schwab's mutual fund advice, 'not driven by commission,' at 1-800-4-NO-LOAD. | :30 |
| 2002 | Charles Schwab - 'Magic Stock' Brokers - 1-800-7-Schwab - Vintage 2002 TV CommercialCharles Schwab brokers and a 'magic stock' gag, call 1-800-7-Schwab. Schwab not on YouTube yet | :30 |
| 2002 | Charles Schwab 401(k) Rollover Black-and-White Cop Drama 'I Put Out an APB' - 2002 TV CommercialA black-and-white cop drama about a 401(k) rollover: 'I call for backup... I put out an APB.' Wouldn't it be great if the person you trust most was your broker? 1-800-4-SCHWAB. | :30 |