NEON PULSE ARCHIVE

Tums

Catalog / brands

1 SPOTS2002–2002

YearSpotLen
2002

Tums Cool Relief 'Give Me a Cold One' - Super Bowl XXXVI Postgame Commercial (2002)

A man at a bar tells the old bartender, "Heartburn. Give me a cold one," and gets handed Tums. The VO introduces Tums Cool Relief "with Freeva Crystals for an immediate cooling, soothing sensation and fast heartburn relief" over a frosty tablet, closing on "Feel the difference." Aired right after Fox's broadcast of Super Bowl XXXVI, in the Pontiac Excitement Postgame Show (Patriots 20, Rams 17, New Orleans), Sunday, February 3, 2002, via WFLD Fox Chicago, recovered from a donated VHS recording.

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