2 SPOTS2002–2002
| Year | Spot | Len |
|---|---|---|
| 2002 | truth 'There's Cyanide in Cigarette Smoke' - Super Bowl XXXVI Commercial (2002)A person in a giant rat costume sprawls on a Times Square subway-entrance sidewalk beside a cardboard sign reading 'THERE'S CYANIDE IN CIGARETTE SMOKE, SAME AS IN RAT POISON' as passers-by react. There is no voiceover, only music, and it ends on 'Knowledge is contagious.' | :30 |
| 2002 | truth Anti-Smoking 'What's in Cigarette Smoke?' - Super Bowl XXXVI Commercial (2002)With no dialogue, small planes tow orange banners over a crowded summer beach asking 'WHAT'S IN CIGARETTE SMOKE?' and listing chemicals such as cadmium. It ends on the orange card 'Knowledge is contagious. infect truth.' | :30 |