NEON PULSE ARCHIVE

Nike

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11 SPOTS1990s–2002

YearSpotLen
1990s

Nike 'Griffey for President' (30s) - Ken Griffey Jr. Plays Pepper - Vintage 1996 TV Commercial

Nike's 1996 campaign runs Ken Griffey Jr. for President — 'vote for me and I promise to erase every No Pepper sign in America.' A shoe under every foot and a pepper game in every park.

:30
1990s

Nike 'Griffey for President' 60s - Steve Forbes, George Clinton, James Carville - Vintage 1996

The full-minute Nike 'Griffey for President' spot with a wild 1996 cast playing themselves: Steve Forbes (mid-flat-tax campaign), George Clinton as Griffey's Campaign Manager, James Carville, Jay Buhner, and Orioles groundskeeper Paul Zwaska. 'If you outlaw pepper, only outlaws will play pepper.'

:60
1990s

Nike - Li'l Penny featuring Penny Hardaway - 1996 TV Commercial

A 1996 Nike commercial featuring the Li'l Penny puppet character (voiced by Chris Rock), part of the brand's advertising campaign built around NBA star Anfernee 'Penny' Hardaway.

:29
1990s

Nike Air 'Man of the World' Tag - Vintage 1996 TV Bumper

A four-second Nike Air tag — droplets in the dark, then the red Nike Air card — that ran at the top of a 1996 All-Star Game break.

:04
1990s

Nike Hockey 'Humpty Dumpty' Animated Spot - Vintage 1996 TV Commercial

Nike's black-and-white animated Humpty Dumpty hockey spot — Humpty in checkered pants and Nike skates takes a great fall on the ice.

:30
2001

Nike Baseball 'Take Me Out to the Ball Game' MLB Players Sing - Vintage 2001 TV Commercial

Major leaguers from the Dodgers, Mariners, Expos, Braves, Mets, Rangers and Cardinals each sing a line of 'Take Me Out to the Ball Game' - 'Bee-yooo-tiful.' The swoosh. The opening seconds may be trimmed on this airing.

:25
2001

Nike Basketball 'Freestyle' - 2001 TV Commercial (60s)

The famous Freestyle spot — streetballers and NBA players turn dribbling into a beat. Sixty seconds, no dialogue, one swoosh.

:60
2002

Jordan Brand 'Jumpman in the Empty Gym' - Super Bowl XXXVI Postgame Commercial (2002)

With no dialogue, only music and the rhythm of a dribbling ball, the camera slowly pushes in from the far end of a huge, empty, sunlit gym toward a lone player dribbling at center court. It stops when the Jumpman logo on his black sleeveless top fills the frame, then cuts to the white Jumpman logo on black and "jumpman23.com." Aired right after Fox's broadcast of Super Bowl XXXVI, in the Pontiac Excitement Postgame Show (Patriots 20, Rams 17, New Orleans), Sunday, February 3, 2002, via WFLD Fox Chicago, recovered from a donated VHS recording.

:30
2002

Nike 'JUST' Sit-Ups - Vintage 2002 TV Commercial

There is no dialogue and only one static shot: a man in a white sweatsuit does sit-ups on park grass, the word 'JUST' flashes with every crunch, and the Nike swoosh appears on the last reps.

:15
2002

Nike 'Runner in the Dark' - Vintage 2002 TV Commercial

A nearly all-black 15-second spot: only a runner's lit feet move through the darkness over a music bed, until a white 'JUST' super and the Nike swoosh appear.

:15
2002

Nike - Athlete Montage, Just Do It - Vintage 2002 TV Commercial

Nike montage of athletes including a swimmer, baseball player, goalie and boxer, set to music only and ending on Just Do It.

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:30
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