NEON PULSE ARCHIVE

IBM

Catalog / brands

14 SPOTS1997–2003

YearSpotLen
1997

IBM - 'It Won't Print' - Hadley Downloaded a Virus - Vintage 1997 TV Commercial

It won't print - Hadley downloaded a virus. IBM protects your network.

:30
1997

IBM Internet Solutions - 'www Dot What?' - The Flaming Dancing Logo - Vintage 1997 TV Commercial

www dot what? A rotating, flaming, dancing logo won't do it - IBM helps business websites do business.

:30
1997

IBM Internet Solutions - The Global Conference Call - 'We Have No Fax' - Vintage 1997 TV Commercial

Hans from Germany, Yoshi with no fax - a global conference call, and IBM solutions for a small planet.

:30
1998

IBM Web Security - 'I Broke Into Personnel' - Hacker Emails Everyone's Salary - 1998 TV Commercial

A young hacker brags, 'I actually got in. I broke into personnel. Yeah, these are salaries of every person in the company,' and points out that one senior VP makes half as much as another: 'I just emailed everybody in the company.' An IBM pitch for protecting a business on the web.

:30
2000

IBM ThinkPad A20 'Leon Ordered a Million' - Free Digital Camera - Vintage 2000 TV Commercial

Leon ordered a million - the IBM ThinkPad A20, with a free digital camera.

:30
2002

IBM 'e-business Is the Game' - Super Bowl XXXVI Postgame Commercial (2002)

A letterboxed playoff basketball game pits team INFRASTRUCTURE (MAINFRAME, PC, LINUX, WIRELESS) against VIRUS, HACKER, DOWNTIME and CRASH, while fans hold 'Coders ♥ Linux' signs and a Linux penguin mascot sits courtside. VO: 'e-business isn't just a game. It's the game. So if you're going to play, play to win.' Aired right after Fox's broadcast of Super Bowl XXXVI, in the Pontiac Excitement Postgame Show (Patriots 20, Rams 17, New Orleans), Sunday, February 3, 2002, via WFLD Fox Chicago, recovered from a donated VHS recording.

:30
2002

IBM e-Business on Demand - Self-Healing Servers - 'Magic Pixie Dust' - Vintage 2002 TV Commercial

Self-healing servers aren't magic pixie dust - e-business on demand from IBM.

:30
2002

IBM e-Business on Demand - The Business Time Machine - 'Call IBM Early' - Vintage 2002 TV Commercial

A business time machine - you should call IBM early. E-business on demand.

:30
2002

IBM e-Business on Demand - The Magic Business Binoculars - Vintage 2002 TV Commercial

Magic business binoculars - e-business on demand from IBM.

:30
2002

IBM e-Business on Demand - The Universal Business Adapter - Vintage 2002 TV Commercial

'Does it work in Europe?' The Universal Business Adapter - e-business on demand from IBM.

:30
2002

IBM e-business 'Middleware' Basketball Team - 'Every Team Needs a Middleware' - 2002 TV Commercial

An IBM basketball team - Mainframe, Linux and 'fan mail' - and the X-Man, 'as in epoxy, the glue': every team needs a middleware. IBM business software, play to win. The opening seconds were lost to the taper's pause.

:49
2002

IBM e-business 'The Cool Factor' - 'Cool Costs Me Money' - Vintage 2002 TV Commercial

'Cool costs me money' - an online purchasing system could save us millions. IBM: e-business is the game. Play to win.

:30
2002

IBM e-business - Consultants and the Basketball Coach 'Triangle' - Vintage 2002 TV Commercial

IBM e-business consultants meet a basketball coach and his 'triangle' offense.

IBM not on YouTube yet
:30
2003

IBM Middleware 'For the On Demand World' - Toll Booth - Vintage 2003 TV Commercial

A toll booth and an electronic pass - IBM middleware for the on demand world.

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