NEON PULSE ARCHIVE

Gatorade

Catalog / brands

9 SPOTS1980s–2002

YearSpotLen
1980s

Gatorade - 'Nothing Cuts Through Thirst Like Gatorade' - Canadian Bilingual Bottle (30s) (1989)

No carbonation, not too sweet - helps provide energy to working muscles. Nothing cuts through thirst like Gatorade. The Canadian version, with the bilingual 'Thirst Quencher / Boisson désaltérante' bottle.

:30
1990s

Gatorade 'Bill of Rights' - Vintage 1996 TV Commercial

Gatorade's 1996 'Bill of Rights' spot — 'you have the right to play sports until the cows come home... but you don't have the right to remain thirsty.' Life is a sport, drink it up.

:30
1994

Gatorade Michael Jordan Pickup Game - 'If Mike Was Here' - Vintage 1994 TV Commercial

A pickup game and 'if Mike was here' - Michael Jordan for Gatorade, the summer he was playing baseball.

:30
2000

Gatorade 'Is It in You?' - Black-and-White Athletes, 'I Refuse to Lose' - Vintage 2000 TV Commercial

'I refuse to lose' - black-and-white athletes sweat Gatorade. Is it in you?

:30
2001

Gatorade 'Is It In You?' - Vintage 2001 TV Commercial

'If you feel it in you, you won't stop' — the sweat-orange Is It In You? campaign.

:30
2001

Gatorade 'Leave It on the Floor' - Vintage 2001 TV Commercial

Sweat-orange basketball — leave it on the floor.

:30
2002

Gatorade 'Is It In You?' - Gargoyles and the Night City - Vintage 2002 TV Commercial

Gargoyles come alive over a night city as a ballplayer sweats it out - Gatorade. Is it in you?

:30
2002

Gatorade 'Is It In You?' It Ain't Physics - Vintage 2002 TV Commercial

What makes bodies in motion remain in motion? What makes what goes down get back up? Whatever it is, it ain't physics.

:30
2002

Gatorade - 'Dehydration Can't Be Predicted, It Can Be Prevented' - Is It in You? (2002)

Dehydration can't be predicted - it can be prevented. Is it in you? Gatorade.

:30
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