5 SPOTS1980s–2000
| Year | Spot | Len |
|---|---|---|
| 1980s | Blue Cross and Blue Shield of Michigan - Choose Your Own Doctor and Hospital - 1984 TV CommercialA group's decision-makers weigh benefits against cost and like dealing with a Michigan company that keeps dollars at home and lets people choose their own doctor and hospital. | :30 |
| 1992 | Blue Cross Blue Shield of Illinois - Medicare Supplement (60s) - Vintage 1992 TV CommercialA 60-second pitch for Blue Cross and Blue Shield Medicare supplement coverage: call 1-800-572-9900 for a free information package on what Medicare doesn't pay and what Blue Cross pays, at-home recovery care, member savings on dental, vision, hearing and prescription care, and a free Medicare reference card that shows your benefits at a glance. | :60 |
| 1998 | Blue Cross Blue Shield 'Don't Always Work in Illinois' - Vintage 1998 Chicago TV Commercial'People who live in Illinois don't always work in Illinois': local companies with national needs get their health plans from Blue Cross and Blue Shield of Illinois. | :30 |
| 1998 | Blue Cross Blue Shield 'They Run Things' - ER Season Finale Commercial (1998)Mothers and children: 'You won't read about them in the financial pages... but that doesn't mean they don't run things.' Blue Cross and Blue Shield of Illinois: 'Plans for the future.' | :30 |
| 2000 | Blue Cross Blue Shield of Illinois 'Alternative Health Plan' - Vintage 2000 TV Commercial'You either spend a fortune for health insurance or you go without... is there any other alternative?' BCBS Illinois pitches its budget Alternative Health Plan, 1-800-926-7600. | :60 |