4 SPOTS1998–1999
| Year | Spot | Len |
|---|---|---|
| 1998 | John Hancock - 'How Much Did You Earn?' - Investing Is Freedom - Vintage 1998 TV CommercialA black-and-white spot asks 'How much did you earn last year? How much did you spend?' as a narrator warns, 'There is a prison from which it is all but impossible to escape... Investing is not just about stocks or bonds or annuities. It's about freedom.' The end card reads 'Insurance for the unexpected. Investments for the opportunities,' with www.jhancock.com. | :30 |
| 1998 | John Hancock - 'Retirement Is a Bridge to Be Crossed' - Vintage 1998 TV Commercial'Someday there will be no subways or corporate ladders to climb. If retirement is a bridge to be crossed when we get there, then we must accept whatever lies ahead of us. If it is one we must build, let us begin.' A reflective John Hancock retirement-planning spot over beach and city scenes, ending on an Olympic rings card. | :30 |
| 1998 | John Hancock - 'Your Parents, Your Children, Yourself' - Vintage 1998 TV Commercial'Will you have to risk your own retirement to care for a parent or educate a child? Into whose eyes can you look and say you just can't help? For in both, you will surely see your own.' Your parents, your children, yourself - John Hancock: insurance for the unexpected, investments for the opportunities. | :30 |
| 1999 | John Hancock 'How Much Does the World Weigh? Ask a Single Mother' - Vintage 1999 TV Commercial'How much does the world weigh? Ask a single mother.' John Hancock - insurance for the unexpected, investments for the opportunities. An Olympic worldwide sponsor. | :30 |