NEON PULSE ARCHIVE

BASF

Catalog / brands

3 SPOTS2000–2003

YearSpotLen
2000

BASF - 'We Don't Make the Rain Gear, We Make It Drier' - Vintage 2000 TV Commercial

'We don't make the rain gear. We make it drier. We don't make the seat. We make it safer. We don't make the clothes. We make them cleaner. We don't make the bandage. We make it stick better.' BASF's pitch is that it doesn't make a lot of the products you buy - it makes a lot of the products you buy better. Scenes include kids and a soccer game.

:30
2001

BASF 'We Don't Make the Seats, We Make Them More Comfortable' - Vintage 2001 TV Commercial

'We don't make the seats, we make them more comfortable' - the lipstick, the jacket, the floor. BASF, the chemical company.

:30
2003

BASF 'We Don't Make the Car, We Make It More Colorful' - Vintage 2003 TV Commercial

'We don't make the car, we make it more colorful.' BASF, helping make products better - the chemical company's long-running 'we don't make' campaign.

:15
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