8 SPOTS1980s–2000
| Year | Spot | Len |
|---|---|---|
| 1980s | Apple Computers - Vintage 1988 TV CommercialA 1988 Apple Computer television commercial, from the Macintosh II / SE / Apple IIGS era - Steve Jobs was already gone (running NeXT), and Apple was at the peak of John Sculley's tenure. | :30 |
| 1990s | Apple Macintosh - 1997 TV CommercialA 1997 Apple Macintosh computer commercial, from the year Steve Jobs returned to Apple as interim CEO following the company's acquisition of NeXT. | :30 |
| 1998 | Apple 'Think Different' Ending on Jerry Seinfeld - Seinfeld Finale Night Commercial (1998)'Here's to the crazy ones': the black-and-white 'Think different' icons montage, in the special finale-night version that ends on Jerry Seinfeld. | :30 |
| 1998 | Apple PowerBook G3 'Steamroller' - Seinfeld Finale Night Commercial (1998)A steamroller flattens a Pentium notebook: 'There's a time and a place for subtlety... this is definitely not the time or the place.' The PowerBook G3, up to twice as fast. | :30 |
| 1999 | Apple Blue & White Power Macintosh G3 - 'The Most Powerful Personal Computer' Launch (1999)The most powerful personal computer - and also the most open-minded. Presenting the all-new blue and white Power Macintosh G3. Think different. Captured in the Chicago area on Tuesday night, February 2, 1999 - the day Walter Payton announced his liver disease - between The Game Room's Payton coverage and CNN's Larry King Live, recovered from a donated VHS recording. | :24 |
| 1999 | Apple HAL 9000 Y2K Ad - Super Bowl XXXIII Commercial (1999)'It was a bug, Dave.' HAL confesses to the millennium bug — only Macintosh was designed to function perfectly. Apple's Super Bowl return. | :60 |
| 1999 | Apple iMac 'Five Flavors' - 'She's a Rainbow', Think Different - Vintage 1999 TV CommercialFive colors of iMac tumble across the screen to the Rolling Stones' 'She's a Rainbow' - the January 1999 launch of the five-flavor iMac. Think different. | :30 |
| 2000 | Apple Power Mac G4 Cube - 'A Supercomputer in an Eight-Inch Cube' - Think Different (2000)A super fast, super quiet supercomputer - in an eight-inch cube. The Power Mac G4 Cube. Think different. | :30 |