2 SPOTS1998–1998
| Year | Spot | Len |
|---|---|---|
| 1998 | American General - 'For Over 70 Years' - 12 Million People - Vintage 1998 TV Commercial'For over 70 years, our business has been helping generations of families live a better life. With retirement plans, life insurance, consumer loans. We're American General Financial Group. 50,000 men and women, over $100 billion in assets. Helping over 12 million people live the life they've imagined.' The spot is built around Emerson and Thoreau quote cards. | :30 |
| 1998 | American General - 'Live the Life You've Imagined' - Thoreau - Vintage 1998 TV CommercialA music-only spot with on-screen quotes, including 'Go confidently in the direction of your dreams. Live the life you've imagined' - Henry David Thoreau, over scenes of a field, a man with a boy, a dancer and a rowboat at dusk, for American General Financial Group. | :30 |